Process Work

I wanted the logo to include a light and airy feel that played on the word “line. I started coming up with ideas that were based on one line continuing through the composition. Once I came up with the final “one line” design, I moved onto a more fun take using the colors from the brand.

It all begins with an idea. I had a strong idea in my head about what I wanted the rebrand to look like. I set up a color palette that complimented every season and that was fun but still neutral. I also decided on the line design that runs through all elements at this stage.

Lauren is a great example of who the boutique is branded towards. She is a 29-year-old, single, writer and personal blogger. She prefers to shop small and spends her weekends visiting farmer’s markets and bookstores.